Bad Luka Nice Shoes LED wall on the main stage

Jordan Brand · April 2025

The Trial of Luka Dončić

Jordan Brand dressed the whole building: a red carpet down Market Street, a shoe truck on the block, and an LED stage build that turned the 1937 house bright red.

Format

Brand activation + screening

Spaces

Main Stage, Lobby + Market St

Guests

Inglewood high school basketball programs

Delivered

Stage build, red carpet + broadcast capture

The marquee read Jordan Brand Presents. Outside, a red carpet ran the length of the block with a step-and-repeat, press risers and a Bad Luka! Nice Shoes truck parked at the curb. Inglewood's high school basketball programs arrived as guests of honour and walked it team by team.

Inside, the main stage carried a full LED build that washed the house in red, the lobby bar became a sneaker display, and the kids took the mics for their own press moment. Everything — carpet, stage, sound, lights, capture — stayed inside one building on one block.

Red carpet running along the front of the theater

Young players at a bank of Jordan-branded microphones

Sneaker display built into the lobby bar

A team posing together on the red carpet

Inglewood high school players arriving at the premiere

Host taking a selfie with the crowd from the stage

Full house inside the theater during the screening

Bad Luka Nice Shoes truck parked on Market Street

Red carpet and press risers built outside the theater

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